Sports, Media & Entertainment
- Overview
- Who To Contact
- Representative Matters
- Recent Developments
The Aird & Berlis Sports, Media & Entertainment Group brings deep industry knowledge and expertise to a multifaceted and multi-jurisdictional practice. The members of our Group, who are prominent in their respective fields, possess a unique understanding of the interrelated issues in the sports, media and entertainment industries.
Whether you are negotiating a contract or sponsorship agreement, structuring a business transaction, protecting your intellectual property rights, navigating ever-changing regulations, managing the construction or day-to-day operation of sports & entertainment complexes, or requiring assistance with tax planning or the handling of a dispute, our Group has the experience you can rely on.
Sports
Several members of our Group competed at the national level in various sports. We bring that same level of focus and discipline to providing counsel to athletes and organizations on a broad range of matters involving local, national and international professional sports organizations and high-profile sport and multi-sport events. We have experience dealing with the world’s major sports leagues, including the NHL, NBA, MLS, F1, FIFA and the English Premier League and Champions League. Our roster of clients includes owners of professional sports teams, sports associations and other organizations, executives, professional and amateur athletes and coaches, directors, multi-sport event organizers, funding partners and broadcasters. Our expertise encompasses governance issues under the Canadian and International Olympic Committee frameworks and the Pan American Sports Organization.
Media
Entertainment
We are also uniquely positioned to advise on entertainment law issues. The dynamic evolution of digital distribution networks and platforms pose challenges and opportunities for creators and distributors of media and entertainment content. Our team advises content producers and distributors, including musicians, artists, authors and film and television studios in Canada and internationally.
Our Sports, Media & Entertainment Group is at the forefront of legal representation and expertise in esports, an evolving industry positioned at the intersection of sport, media, entertainment, technology and creative content. We act on local, regional, national and international matters for professional gamers, teams, leagues, gaming organizations, investors and financing parties, underwriters and sponsors, governments and regulatory agencies, hardware and software companies, entertainment, promotion and advertising companies, media and broadcasters, and others. We appreciate the many connections that esports have with other areas of industry, including publishing, gambling, hospitality, event production, finance and entertainment.
Community Involvement
Our familiarity with and passion for the sports, media and entertainment industries extends beyond the practice of law. Our members believe in giving back and are heavily involved with numerous non-profit industry associations, national and international federations, governing bodies and charitable organizations. Examples include the MLSE Foundation, Hockey Canada, the Greater Toronto Hockey League, Tennis Canada, the International Tennis Federation, the Ontario Hockey Federation, Alpine Ontario Alpin, the 13th Pan American Games and the David Foster Association. In addition, we have proudly provided financial and other non-legal support to high-performance athletes, national teams and international sporting organizations, including sponsoring athletes and teams in the Olympic Games since 2006.
Specialized Expertise
We have particular Sports, Media & Entertainment expertise in the following areas:
- Advertising/Marketing
- Intellectual Property
- Labour & Employment
- Corporate & Commercial
- Tax
- Privacy & Data Security
- Securities
- Infrastructure
Representative Matters
Select examples of our lawyers’ representative expertise is set out below. Please note that in some instances, the client name is not provided due to reasons of confidentiality.
Sports
- Provide ongoing advice to athletes, teams, corporations, National Sporting Organizations and player unions in connection with sponsorships, promotions, contractual arrangements, branding and intellectual property, tax structuring and other matters that may arise from time to time, such as litigation, real estate and immigration.
- Represent athletes, National Sporting Organizations and other such entities on complaints, code of conduct violations, safe sport and related matters.
- Advise national and local sporting organizations with respect to corporate structuring and governance.
- Advise players’ associations on matters relating to branding, contractual arrangements, sponsorships, governance and corporate structuring.
- Provided tax planning advice to a Toronto Raptors basketball player.
- Successfully defended a Canadian hockey player in a publicized dispute with the CRA.
- Provided tax planning advice to the owner of an NHL franchise.
- Advised PGA TOUR, Inc. in connection with its Canadian branding.
- Advised an internationally renowned soccer player on Canadian branding matters.
- Negotiated construction contracts for Maple Leaf Sports and Entertainment.
- Advised on procurement and construction matters relating to the Mosaic Stadium Project [Regina, Saskatchewan].
- Advised on a syndicated lending transaction involving CIT Lending Corporation and a professional sports team, an arena holding corporation, a ticketing entity and a concession entity, all of which was subject to the governing body of the particular professional sport.
- Advised on the purchase of a sports memorabilia company.
- Lead counsel in the successful CCAA restructuring of National Sports, resulting in Canada’s first DIP loan, refinanced through one of Canada’s first asset-based loans.
- Counsel to Walt Disney Parks & Resorts US Inc. in the insolvency proceedings commenced by Cirque du Soleil Canada Inc. and certain related entities under the Companies’ Creditors Arrangement Act.
Esports & Gaming
- Advised a leading technology games publisher on its Canadian launch.
- Advised Sports Entertainment Acquisition Corp., a publicly traded special purpose acquisition company, in respect of its merger with Super Group, the parent of Betway, a global technology company delivering the world’s leading, regulated, online betting and gaming brands, to create a global gaming company to be listed on the New York Stock Exchange.
- Advised a U.K. sports betting company on licensing and registrations relevant to the Canadian market and corporate matters.
- Advised the publisher of one of the world’s most popular first-person shooter video games.
- Provided corporate and regulatory advice to an esports specialty hardware manufacturer.
- Represented a leading sports and esports gambling business in government procurement processes and corporate and regulatory matters.
- Advised on the acquisition of one of the leading fantasy esports providers, including on the relevant Canadian regulatory and compliance context.
- Provided advice to counsel of a leading fantasy sports operator on Canadian legal matters.
- Advised a leading sports and esports gambling business on regulatory processes and licensing/registration matters.
- Advised a Canadian provincial industry regulatory agency in regard to the potential regulation of the industry.
- Advised a variety of entertainment, gambling and hospitality operators on the adoption of esports into their business operations.
- Advised a syndicate of underwriters of a major payment processor in relation to Canadian legal risks associated with online products and services, including gaming/gambling.
- Assisted a Canadian-based gaming and esports company with operations in North America and Europe in contemplation of a securities offering.
- Advised a U.S. gaming company focused on the development of gaming facilities in connection with its interest in expanding into Canada.
- Advised the Government of Ontario on the establishment of the Slots at Racetracks Program.
- Advised technology companies in structuring Internet sweepstakes, skill-based offerings, social gaming platforms and compliance with federal and state laws.
Media & Entertainment
- Represented Aubrey “Drake” Graham in structuring an endorsement deal with Canopy Growth Corporation.
- Represented Shawn “Jay-Z” Carter, Roc Nation and his affiliate entity Caliva and Left Coast Venture resulting in the launch of the largest vertically integrated cannabis operation in California and the largest Cannabis SPAC in history.
- Advised on the tax structuring for The Tragically Hip cross country final tour, and for Gord Downie & the other members of the band.
- Advised Loud & Live on their Canadian concert series.
- Advised Jason Cloth, an executive film producer, on several joint ventures.
- Provided tax planning for a Virtual Immersive Exhibit across Canada.
- Provided Canadian tax planning to a renowned Canadian born international superstar.
- Advised on a structuring deal for an up-and-coming Canadian singer with a U.S. financial sponsor.
- Provided Canadian tax planning for one of the top international DJs.
- Structured a Canadian concert for an internationally renowned opera singer.
- Structured a joint venture between a Canadian and a U.S. company for a musical Broadway show.
- Representing global streaming companies with respect to the Canadian regulatory framework.
- Represented a Fortune 100 company and world leading producer and provider of entertainment and information in trademark, copyright and litigation proceedings.
- Represented a major Canadian telecom/media company on regulatory approval of the transfer of control under the Broadcasting Act and Competition Act in connection with a proposed acquisition.
- Provided Shaw Communications Inc. with regulatory counsel on the acquisition of Shaw Media Inc. by Corus Entertainment Inc.
- Advised Mr. X Inc., a digital studio specializing in feature film animation and visual effects, on employment matters in connection with the sale of its business to a Canadian subsidiary of Technicolor S.A., a worldwide media and entertainment technology leader.
- Represented Canadian film distributors before the Canadian Copyright Board on the use of copyrighted audio-visual material.
- Advising Rogers Communications Inc. on regulatory compliance under the Broadcasting Act and Competition Act issues in connection with a proposed media acquisition.
- Represented the shareholders of Phase 4 Films with its sale to Entertainment One Ltd. (LSE:ETO), a leading international entertainment company that specializes in the acquisition, production and distribution of film and television content.
- Advised major U.S. studios on acquisitions and commercial transactions in Canada and on regulatory and competition law matters.
- Advised The Cordish Company on its joint venture with Woodbine Entertainment Group in connection with the development of up to 3 million square feet of commercial space adjacent to the Woodbine racetrack.
- Represented ROW Entertainment Income Fund in connection with the acquisition of Koch Entertainment for a purchase price of US$80 million.
Contacts
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BioFull bio
Jennifer is Co-Chair of the firm’s Mergers & Acquisitions Group and founder and Co-Chair of the Sports, Media & Entertainment Group.
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BioFull bio
Whether he is working on a transaction or providing strategic advice, Peter puts himself in the shoes of the client to gain a better understanding of ...
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BioFull bio
Stephen guides clients through the rapidly evolving regulatory environment governing the telecommunications and media industry in Canada.
Group Members
Representative Matters
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Revue Film Society Settles Lease Dispute, Signs New Five-Year Agreement
Toronto's Revue Film Society has resolved its lease dispute by securing a new five-year agreement. -
Historic Revue Cinema Secures Temporary Injunction to Prevent Eviction
On June 28, 2024, Revue Film Society obtained an interim injunction order to temporarily prevent the landlord from evicting or otherwise interfering with the operation of the historic Revue Cinema in ... -
Investor Group Announces Formation of North American Professional Women’s Hockey League
On June 30, 2023, the Mark Walter Group and Billie Jean King Enterprises (the “Investor Group”) announced that a single viable professional women’s hockey league in North America, featuring the best w... -
Federal Court of Appeal Affirms Use of Reverse Class Actions For Copyright Infringement Claims
On September 8, 2021, the Federal Court of Appeal released its decision in Salna v. Voltage Pictures, LLC, 2021 FCA 176 regarding certification of a reverse class action (i.e. where there is a class o... -
The Largest Cannabis SPAC in History Launches The Parent Company with Shawn “Jay-Z” Carter, Roc Nation, Caliva and Left Coast Ventures
Aird & Berlis, in conjunction with U.S. law firms Reed Smith LLP and Cummings & Lockwood LLC, acted as legal counsel to Shawn “Jay-Z” Carter and his affiliate entities in connection with the launch o... -
Drake Launches Cannabis Wellness Company with Canopy Growth
Aubrey Drake Graham, in agreements with Toronto-based Canopy Growth Corporation, launched More Life Growth Company™.
Recent Developments
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TheSpotlight
FIFA’s Player Transfer Regulations Found to Violate EU Employment and Competition Laws
This article discusses a landmark ruling by the Court of Justice of the European Union, which found that certain provisions of FIFA's Regulations on the Status and Transfer of Players violate EU law b... -
Firm News
Aird & Berlis Recognized in Inaugural Edition of Best Law Firms in Canada
Aird & Berlis is proud to be recognized in the inaugural edition of the Best Law Firms in Canada with 61 rankings across 41 practice areas. The firm received 18 national rankings and 43 regional ranki... -
Firm News
Toronto to Host IBA’s World Women Lawyers’ Conference for First Time
This prestigious event will bring together global leaders to champion gender equity and drive change for women in the legal profession. -
News Item
112 Aird & Berlis Lawyers Recognized in The Best Lawyers in Canada 2025
Aird & Berlis is proud to announce that 112 members of the firm were selected by their peers for inclusion in the 2025 edition of The Best Lawyers in Canada. We are also pleased to share that an addit... -
TheSpotlight
Influencer Marketing: Legal Implications for Canadian Content Creators and Advertisers
In the rapidly evolving landscape of digital content creation and influencer marketing, advertisers are faced with many legal considerations that can significantly impact their success and protect the... -
News Item
Jennifer Bishop Recognized by Women of Influence
Congratulations to Jennifer Bishop who was selected as part of the 2024 Top 25 Women of Influence by Women of Influence+. -
TheSpotlight
The Play Is Under Review: Maple Leafs Captain John Tavares Appealing CRA Reassessment
Toronto Maple Leafs captain John Tavares is appealing the Canada Revenue Agency’s reassessment of his 2018 income. -
Article
Tech-ing Stock of 2023: Synopses of Key Developments in Technology Law
Technology law developments hogged the headlines in 2023. This article takes stock of the key developments from Canadian Parliament, courts and regulatory bodies. -
TheSpotlight
The Mountains Are Calling – Rare Interlocutory Injunction in Outdoor Apparel Trademark Dispute
Canadian-based Arc’teryx obtained a rare interlocutory injunction against Adidas Canada from using its TERREX mark on a retail store in Vancouver. -
Firm News
Jennifer Bishop and Francesco Gucciardo Appointed to IBA Leadership Roles
Jennifer has been appointed Chair of the Women Lawyers' Committee. This committee offers a forum for its members from all over the world to engage, network and share knowledge of topics of global sign... -
Article
Depp v. Heard: What if This Lawsuit Had Been Commenced in Ontario?
This article examines how various aspects of the litigation, particularly an anti-SLAPP motion, may have affected the outcome had the action been commenced in Ontario. -
Firm News
2023 Edition of Doing Business in Canada Now Available!
Aird & Berlis is pleased to present the 2023 edition of Doing Business in Canada. This publication was developed to provide a general overview of Canadian federal and Ontario law, and is intended for ... -
TheSpotlight
UN Criticizes France’s Ban on Athletes Wearing Headscarves at the Olympics
The UN Human Rights Office is the latest body to condemn France’s decision to ban Olympic athletes from wearing headscarves at the 2024 Paris Games. -
Firm News
91 Aird & Berlis Lawyers Recognized in The Best Lawyers in Canada 2024
Aird & Berlis is proud to announce that 91 members of the firm were selected by their peers for inclusion in the 2024 edition of The Best Lawyers in Canada. The firm is recognized across 44 practice ... -
Article
Appellate Guidance on Appealing Receivership Orders
The recent British Columbia Court of Appeal decision in Creative Wealth Media Lending LP 2016 v. Access Road Capital, LLC, 2023 BCCA 208 clarifies how courts determine the merits of applications for l... -
TheSpotlight
The Age of Athlete Entrepreneurship
This article explores the rise of athlete entrepreneurship, the factors driving this trend and the remarkable success stories that have emerged as a result.